MARKETING ACCOUNTABILITY FOR OWNER-OPERATORS
Your marketing should be measurable in revenue. Not impressions.
Free. A 10-minute Loom with practical fixes and a one-page summary. No obligation. Yours to keep.
IF ANY OF THIS SOUNDS FAMILIAR
You're spending real money. You can't tell what it's producing.
— You're spending real money on marketing every month, and it's getting harder to tell what's working
— Your reports tell you what happened in the platform, not what happened in the business
— You're not confident where your next best marketing dollar should go
That's exactly where we help.
WHAT WE DO
How we improve marketing performance
We run paid media, SEO, and the tracking that shows what's producing revenue. Not impressions, not form-fills, not vanity dashboards.
Seeing which channels are actually producing revenue, not just clicks.
Giving your ad platforms the business data they need to optimise on outcomes, not on form-fills.
Cutting the spend that's underperforming and putting it behind what's working.
We assess before we recommend.
WHO RUNS P&C
Built by an owner-operator. For owner-operators.
P&C is owner-operated. That shapes how we think about marketing: not as activity, but as investment that has to produce.
You won't get dashboards built to impress. You'll get clarity on what's working, what isn't, and where your money should go.
Yasmin Pakhlevanyan leads the business.
Arsen Pakhlevanyan leads digital execution across paid media, SEO, and tracking.
Remote. Working with business owners across the UK, Canada, and the US.
THE AUDIT
What a review looks like
Every review diagnoses four things.
Where the money is actually going
Spend by channel, last 90 days.
What it's producing
Results traced back to source, where the data allows.
What's leaking
Channels and campaigns producing volume but not revenue.
Where to move it
A specific reallocation with our rationale.
Every review starts with the four diagnostics above. From there, you choose the depth.
We take on a limited number of reviews each week so we can do them properly.
Standard review
Based on your public-facing marketing — website, ad library, analytics where visible.
10-minute Loom plus a one-page written summary.
Within a few business days.
FREE
Full audit
Based on read-only access to your ad accounts and analytics.
Detailed written audit with specific reallocation recommendations.
Within 7 business days.
FREE
RECENT FINDINGS, ANONYMISED
A UK retailer was getting strong web traffic from Google and Meta, but nothing tied back to actual in-store revenue. The platforms were optimising for clicks (Max Clicks). The business needed them optimising for footfall and spend.
We fed both platforms the store-level conversion signal they were missing. And started optimising for measured store visits, not clicks.
A multi-service healthcare clinic was running Meta and Google with their agency reporting a blended $42 cost-per-lead. The blended number was hiding the truth: per-service performance varied dramatically by platform.
We separated each service onto its best-performing channel. Example: Hair transplant moved to Google; Breast augmentation moved to Meta.
GET THE REVIEW
Want to know what your marketing is actually producing?
Send us
- Your website
- A rough idea of monthly marketing spend
We'll send back
- A standard Loom review, or a full audit if you give us ad account access
- A one-page summary or a detailed written audit, depending on the depth
- Practical recommendations on where the budget should move
Free. No obligation. Yours to keep. Most reviews come back within a few business days.