Your Sales Team Doesn’t Have a Lead Quality Problem. Your Marketing Does.
Lead quality is not a property a lead arrives with. It is a judgement, and if nobody has written it down, everyone is using a private version of it. Stage 3 of 5, with the arithmetic that inverts when volume rises.
Your Contact Form Is the Cheapest Filter You Own. Most Businesses Use It Wrong.
A higher form conversion rate is not an improvement if the extra submissions are worth less than the cost of processing them. Here is the Stage 2 math, and what to capture instead.