ABOUT P&C
A founder-led firm connecting marketing to business results.
P&C connects marketing execution, attribution and reporting with commercial decisions. We help business leaders understand what their investment is producing, where the evidence is incomplete and what to do next.
Pakhiateau & Co Digital Marketing Agency (P&C) is a Saskatoon-based sole proprietorship owned by Yasmin Pakhlevanyan. Yasmin and Arsen built and operate P&C together. We are accepting new clients across Canada, with a focus on Saskatchewan and Alberta.
WHY P&C EXISTS
Marketing decisions need commercial accountability.
P&C is led by Yasmin and Arsen Pakhlevanyan. We bring execution, measurement and business priorities into one working relationship, so marketing decisions can be assessed against revenue, acquisition cost and margin. We connect results where the data allows and make uncertainty explicit.
WHO RUNS P&C
Yasmin and Arsen. Two operators, one firm.
Yasmin Pakhlevanyan is Founder / Proprietor. She leads the business and client relationship, keeping priorities, communication and delivery coordinated.
Yasmin Pakhlevanyan
Arsen Pakhlevanyan leads digital execution across paid media, search engine optimisation, creative, analytics, attribution and reporting.
Arsen - Head of Digital
You work directly with Yasmin and Arsen, with clear responsibility for business priorities, digital delivery and reporting.
The people you meet are the people who do the work.
HOW WE WORK
Six operational commitments.
Not values. Not promises. The way we actually run engagements.
Diagnose before we propose
We establish the problem and agree the paid scope before work begins. Where a broader diagnosis is needed, we recommend the Foundations Audit before prescribing the solution.
Report in revenue, not impressions
We connect spend to revenue where the data allows, and make attribution gaps explicit. Reporting should support commercial decisions.
Senior operators run the work
No junior hand-off. You hire us, we do the work.
Plain English, always
If we can't explain it in plain English, we don't recommend it.
Bad news first, fast
If something isn't working, you hear it from us first.
Selective by design
Limited client roster each quarter. Quality beats volume.
WHERE WE FIT
A clear commercial priority is the starting point.
We work with established businesses that want marketing to support better commercial decisions.
That may mean solving one defined problem, or providing ongoing support across execution, measurement, attribution and reporting.
Businesses we work with
- Retail and e-commerce businesses where marketing needs to contribute to profitable sales, store visits or repeat purchasing.
- Service businesses where marketing needs to generate qualified enquiries, bookings or completed work.
- Business-to-business companies that need clearer accountability between marketing activity, sales opportunities and revenue.
- Multi-location businesses that need clearer performance across locations, channels or suppliers.
Agency and partner work
We also support agencies and in-house marketing teams that need senior capacity for paid media, measurement, conversion tracking, reporting or defined implementation work.
These assignments can be scoped around specific accounts, deliverables or capacity, including subcontract and white-label arrangements where appropriate.
What makes an engagement a good fit
- A commercial problem worth solving, with a clear priority.
- Access to the people, platforms and business information required for the agreed scope, either directly or through the lead client or agency.
- A problem important enough to justify focused work and management attention.
- The ability to act on what the work establishes.
Your measurement does not need to be perfect before we begin. Establishing what can be measured, what is missing and what needs to improve can be part of the work.
Where we may not be the right fit
- Requests for unpaid strategy or speculative work.
- Activity-only retainers without agreed commercial priorities.
- Work where essential access cannot be provided and no useful alternative can be established.
- Standalone creative or production-led assignments that require capabilities outside our delivery model.
Scope follows the problem
Where the problem is clearly defined and the evidence is sufficient, a focused paid project may be appropriate.
Where the problem is broader, interconnected or not yet well understood, we may recommend the Foundations Audit before deciding what should happen next.
Agency and partner assignments may also be scoped directly around defined accounts, deliverables or capacity.
Ongoing support is considered where it is commercially useful. A project or audit does not require an ongoing engagement.
Tell us what needs to improve. We will assess whether there is a useful fit.
DISCUSS YOUR PRIORITIES
Let's see what your marketing is actually producing.
Tell us your priorities. We assess fit, arrange a conversation where useful, and agree the paid scope before starting work.
Scope and fees are set out in your proposal before work begins. An enquiry creates no commitment.