The EU Fined Google 890 Million Euros on 23 July. Nothing in Your Ad Account Changes.
The European Commission fined Google 890 million euros on 23 July and not one line in your advertising account will change because of it.
The Publisher Traffic Numbers That Went Round Last Week Were Wrong. The Corrected Ones Still Change Your Plan.
The publisher traffic figures the industry reposted last week were wrong, the corrected ones are smaller, and they are still bad enough to change how a retailer plans.
ChatGPT Ads Can Now Optimise to Conversions. That Is the Only Part of This Release That Matters.
ChatGPT Ads added a conversions objective this week, which is the first time the channel can be held to a number rather than described in one.