Google Ads Language Targeting Change: September 2026
What changes in Google Ads in September 2026? Campaign-level language targeting disappears from Search and AI Max for Search. Ad language and Google’s user signals decide who sees your ads. No setting reverses it.
Microsoft Clarity AI Scrape-to-Referral Ratio: What It Prices
What do AI bots return for what they scrape? Microsoft Clarity’s new AI Scrape-to-Referral Ratio puts a number on it, per operator. Microsoft’s example: roughly 6,000 scrapes for one referral visit.
Search Console Generative AI Report: Global Rollout
What does Search Console’s generative AI report show? Impressions your pages earn in Google’s AI features, now rolling out globally. It shows no clicks, so the visibility it reports cannot yet be tied to revenue.
Meta Ads Reporting Breakdowns Opt-In: August 2026
Why is your Meta Ads dashboard showing zeroes? Since 6 August 2026, device, hourly and frequency breakdowns require per-account opt-in. Non-opted accounts get empty data with a success response. No error is shown.
Google Ads AI Max Migration: September 2026
Which Google Ads campaigns migrate to AI Max in September 2026? Any Search campaign using campaign-level broad match or Automatically Created Assets. Migration runs 1-30 September. Dynamic Search Ads follow in February 2027.
Google Ads Target CPA Change: 17 August 2026
What changes in Google Ads on 17 August 2026? Budget-limited campaigns that beat their Target CPA or Target ROAS start delivering toward the target instead. Lowering the target to actual performance costs nothing.