The Publisher Traffic Numbers That Went Round Last Week Were Wrong. The Corrected Ones Still Change Your Plan.
The publisher traffic figures the industry reposted last week were wrong, the corrected ones are smaller, and they are still bad enough to change how a retailer plans.
Eight Trackers Spiked on 24 July and Google Confirmed Nothing. We Changed Nothing Either.
Ranking movement started late on Thursday 23 July, ran heavy through Friday the 24th and continued across the weekend. AccuRanker, Algoroo, AWR, CognitiveSEO, DataForSEO, Mangools, Mozcast and Semrush all registered a spike. Forum chatter reported traffic falling 15 to 25 per cent day on day.