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meta, policy, attribution Yasmin Pakhlevanyan 2026-09-04 meta, policy, attribution Yasmin Pakhlevanyan 2026-09-04

Meta Will Force Ad Buying Solutions to Separate Spend From Fees

From 3 February 2027, Meta requires ad buying solutions operating through its developer platform to disclose the amount they spent on Meta advertising, separate from their fees, and the fee structure they charge. Only if the advertiser asks.

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