Meta Will Force Ad Buying Solutions to Separate Spend From Fees
From 3 February 2027, Meta requires ad buying solutions operating through its developer platform to disclose the amount they spent on Meta advertising, separate from their fees, and the fee structure they charge. Only if the advertiser asks.
Google Ads Language Targeting Change: September 2026
What changes in Google Ads in September 2026? Campaign-level language targeting disappears from Search and AI Max for Search. Ad language and Google’s user signals decide who sees your ads. No setting reverses it.
Microsoft Clarity AI Scrape-to-Referral Ratio: What It Prices
What do AI bots return for what they scrape? Microsoft Clarity’s new AI Scrape-to-Referral Ratio puts a number on it, per operator. Microsoft’s example: roughly 6,000 scrapes for one referral visit.
Search Console Generative AI Report: Global Rollout
What does Search Console’s generative AI report show? Impressions your pages earn in Google’s AI features, now rolling out globally. It shows no clicks, so the visibility it reports cannot yet be tied to revenue.
Meta Ads Reporting Breakdowns Opt-In: August 2026
Why is your Meta Ads dashboard showing zeroes? Since 6 August 2026, device, hourly and frequency breakdowns require per-account opt-in. Non-opted accounts get empty data with a success response. No error is shown.
Meta Switched On AI Pixel Enrichment While You Were Not Looking. The Window to Object Has Closed.
Meta announced artificial intelligence enrichment for the Meta Pixel on 15 April 2026, gave advertisers 30 days to review it, and switched it on for everyone who did not reply.
ChatGPT Ads Can Now Optimise to Conversions. That Is the Only Part of This Release That Matters.
ChatGPT Ads added a conversions objective this week, which is the first time the channel can be held to a number rather than described in one.
AI Max Is Rolling Into Standard Shopping With a 5% Lift Claim. You Will Never See It in Your Own Data.
Google began rolling AI Max into Standard Shopping campaigns on 24 July, bringing AI query matching, ad text generated from your feed, and landing page optimisation to the campaign type that has always given advertisers the most manual control.