Google Ads Language Targeting Change: September 2026
What changes in Google Ads in September 2026? Campaign-level language targeting disappears from Search and AI Max for Search. Ad language and Google’s user signals decide who sees your ads. No setting reverses it.
Google Ads AI Max Migration: September 2026
Which Google Ads campaigns migrate to AI Max in September 2026? Any Search campaign using campaign-level broad match or Automatically Created Assets. Migration runs 1-30 September. Dynamic Search Ads follow in February 2027.
Google Ads Target CPA Change: 17 August 2026
What changes in Google Ads on 17 August 2026? Budget-limited campaigns that beat their Target CPA or Target ROAS start delivering toward the target instead. Lowering the target to actual performance costs nothing.