Microsoft Removes Max CPC From New Campaigns on 1 October. Your Ceiling Becomes an Average.
What changes for Microsoft Advertising on 1 October 2026? Max CPC disappears from new non-portfolio campaigns on three bid strategies. Existing campaigns keep it. Portfolio strategies keep it. Here is what the removal costs you.
Google Ads Language Targeting Change: September 2026
What changes in Google Ads in September 2026? Campaign-level language targeting disappears from Search and AI Max for Search. Ad language and Google’s user signals decide who sees your ads. No setting reverses it.
Google Ads AI Max Migration: September 2026
Which Google Ads campaigns migrate to AI Max in September 2026? Any Search campaign using campaign-level broad match or Automatically Created Assets. Migration runs 1-30 September. Dynamic Search Ads follow in February 2027.
Google Ads Target CPA Change: 17 August 2026
What changes in Google Ads on 17 August 2026? Budget-limited campaigns that beat their Target CPA or Target ROAS start delivering toward the target instead. Lowering the target to actual performance costs nothing.
Meta Switched On AI Pixel Enrichment While You Were Not Looking. The Window to Object Has Closed.
Meta announced artificial intelligence enrichment for the Meta Pixel on 15 April 2026, gave advertisers 30 days to review it, and switched it on for everyone who did not reply.
AI Max Is Rolling Into Standard Shopping With a 5% Lift Claim. You Will Never See It in Your Own Data.
Google began rolling AI Max into Standard Shopping campaigns on 24 July, bringing AI query matching, ad text generated from your feed, and landing page optimisation to the campaign type that has always given advertisers the most manual control.
