Microsoft Clarity AI Scrape-to-Referral Ratio: What It Prices
What do AI bots return for what they scrape? Microsoft Clarity’s new AI Scrape-to-Referral Ratio puts a number on it, per operator. Microsoft’s example: roughly 6,000 scrapes for one referral visit.
Search Console Generative AI Report: Global Rollout
What does Search Console’s generative AI report show? Impressions your pages earn in Google’s AI features, now rolling out globally. It shows no clicks, so the visibility it reports cannot yet be tied to revenue.
The Publisher Traffic Numbers That Went Round Last Week Were Wrong. The Corrected Ones Still Change Your Plan.
The publisher traffic figures the industry reposted last week were wrong, the corrected ones are smaller, and they are still bad enough to change how a retailer plans.
ChatGPT Ads Can Now Optimise to Conversions. That Is the Only Part of This Release That Matters.
ChatGPT Ads added a conversions objective this week, which is the first time the channel can be held to a number rather than described in one.