Microsoft Removes Max CPC From New Campaigns on 1 October. Your Ceiling Becomes an Average.
What changes for Microsoft Advertising on 1 October 2026? Max CPC disappears from new non-portfolio campaigns on three bid strategies. Existing campaigns keep it. Portfolio strategies keep it. Here is what the removal costs you.
Microsoft Clarity AI Scrape-to-Referral Ratio: What It Prices
What do AI bots return for what they scrape? Microsoft Clarity’s new AI Scrape-to-Referral Ratio puts a number on it, per operator. Microsoft’s example: roughly 6,000 scrapes for one referral visit.