Meta Will Force Ad Buying Solutions to Separate Spend From Fees
From 3 February 2027, Meta requires ad buying solutions operating through its developer platform to disclose the amount they spent on Meta advertising, separate from their fees, and the fee structure they charge. Only if the advertiser asks.
Meta Ads Reporting Breakdowns Opt-In: August 2026
Why is your Meta Ads dashboard showing zeroes? Since 6 August 2026, device, hourly and frequency breakdowns require per-account opt-in. Non-opted accounts get empty data with a success response. No error is shown.
Google Ads Target CPA Change: 17 August 2026
What changes in Google Ads on 17 August 2026? Budget-limited campaigns that beat their Target CPA or Target ROAS start delivering toward the target instead. Lowering the target to actual performance costs nothing.
ChatGPT Ads Can Now Optimise to Conversions. That Is the Only Part of This Release That Matters.
ChatGPT Ads added a conversions objective this week, which is the first time the channel can be held to a number rather than described in one.