Meta Will Force Ad Buying Solutions to Separate Spend From Fees
From 3 February 2027, Meta requires ad buying solutions operating through its developer platform to disclose the amount they spent on Meta advertising, separate from their fees, and the fee structure they charge. Only if the advertiser asks.
Google Confirmed a Spam Update. Not a Core Update.
What did Google confirm in August 2026? One ranking update, and it was a spam update. The August algorithm update being sold as a recovery project has no confirmed ranking event behind it.
Google Ads Language Targeting Change: September 2026
What changes in Google Ads in September 2026? Campaign-level language targeting disappears from Search and AI Max for Search. Ad language and Google’s user signals decide who sees your ads. No setting reverses it.
Microsoft Clarity AI Scrape-to-Referral Ratio: What It Prices
What do AI bots return for what they scrape? Microsoft Clarity’s new AI Scrape-to-Referral Ratio puts a number on it, per operator. Microsoft’s example: roughly 6,000 scrapes for one referral visit.
Search Console Generative AI Report: Global Rollout
What does Search Console’s generative AI report show? Impressions your pages earn in Google’s AI features, now rolling out globally. It shows no clicks, so the visibility it reports cannot yet be tied to revenue.
Meta Ads Reporting Breakdowns Opt-In: August 2026
Why is your Meta Ads dashboard showing zeroes? Since 6 August 2026, device, hourly and frequency breakdowns require per-account opt-in. Non-opted accounts get empty data with a success response. No error is shown.
Google Ads AI Max Migration: September 2026
Which Google Ads campaigns migrate to AI Max in September 2026? Any Search campaign using campaign-level broad match or Automatically Created Assets. Migration runs 1-30 September. Dynamic Search Ads follow in February 2027.
Google Ads Target CPA Change: 17 August 2026
What changes in Google Ads on 17 August 2026? Budget-limited campaigns that beat their Target CPA or Target ROAS start delivering toward the target instead. Lowering the target to actual performance costs nothing.
The EU Fined Google 890 Million Euros on 23 July. Nothing in Your Ad Account Changes.
The European Commission fined Google 890 million euros on 23 July and not one line in your advertising account will change because of it.
Meta Switched On AI Pixel Enrichment While You Were Not Looking. The Window to Object Has Closed.
Meta announced artificial intelligence enrichment for the Meta Pixel on 15 April 2026, gave advertisers 30 days to review it, and switched it on for everyone who did not reply.
The Publisher Traffic Numbers That Went Round Last Week Were Wrong. The Corrected Ones Still Change Your Plan.
The publisher traffic figures the industry reposted last week were wrong, the corrected ones are smaller, and they are still bad enough to change how a retailer plans.
ChatGPT Ads Can Now Optimise to Conversions. That Is the Only Part of This Release That Matters.
ChatGPT Ads added a conversions objective this week, which is the first time the channel can be held to a number rather than described in one.
Eight Trackers Spiked on 24 July and Google Confirmed Nothing. Our Recommendation: Preserve the Baseline.
Ranking movement started late on Thursday 23 July, ran heavy through Friday the 24th and continued across the weekend. AccuRanker, Algoroo, AWR, CognitiveSEO, DataForSEO, Mangools, Mozcast and Semrush all registered a spike. Forum chatter reported traffic falling 15 to 25 per cent day on day.
AI Max Is Rolling Into Standard Shopping With a 5% Lift Claim. You Will Never See It in Your Own Data.
Google began rolling AI Max into Standard Shopping campaigns on 24 July, bringing AI query matching, ad text generated from your feed, and landing page optimisation to the campaign type that has always given advertisers the most manual control.
